🇵🇭 Philippine Agencies and Their Award-Winning Campaigns

The D&AD Awards 2025 celebrated outstanding achievements in global advertising and design, with Philippine agencies making a significant impact by securing five prestigious Pencils—two Graphite and three Wood. These accolades underscore the country's creative excellence on the international stage.

🎬 GIGIL

• "Himala" for ARC Refreshments Corporation

  • Award: Wood Pencil

  • Category: Film – Social Commercials Over 15 Seconds

  • Highlights: This campaign, inspired by the iconic Filipino film "Himala," also earned a Bronze Spike at Spikes Asia 2025 and secured the Philippines' only Gold Clio at the 2025 Clio Awards.

• "Steal" for Mandaue Foam Home Store

  • Awards: Graphite Pencil (Creative Use of Budget) and Wood Pencil (TV/VOD Commercials 16–180 Seconds)

  • Highlights: "Steal" was recognized for its innovative storytelling and budget-conscious production, also winning a Silver Lotus at ADFEST 2025 and a Bronze at the 2025 Clio Awards.

📻 BBDO Guerrero

• "Play the Dew: Battle" for PepsiCo Philippines (Mountain Dew)

  • Award: Graphite Pencil

  • Category: Radio & Audio – Commercials 30 Seconds & Under

  • Highlights: This inventive radio ad mimicked a first-person shooter game, using voice recordings of the word “DEW” to create dynamic sound effects.

🏳️‍🌈 MullenLowe TREYNA

• "Right to Care" for Quezon City Gender and Development Council

  • Award: Wood Pencil

  • Category: Sustained Impact – Local Solutions

  • Highlights: This campaign, advocating for LGBTQ+ rights, has garnered both local and international acclaim, winning 17 Kidlat Awards, including three Grand Prix, and receiving recognition from Spikes Asia, ADFEST, Clio, Good Design, and the New York Advertising Festival.

These achievements highlight the Philippines' growing influence in the global creative industry, showcasing the country's talent in delivering impactful and innovative campaigns.

Source: Adobo Magazine

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